A new Emirates Airlines ad from the United Arab Emirates recently went viral on social media. The advertisement celebrates the UK government’s decision to add the UAE to its “amber” travel list. However, the said ad is unique not only because of that; the fact that it was shot at the very top of the world’s tallest building, the Burj Khalifa, is what made it go viral.
The ad zooms in on Nicole Smith-Ludvik, dressed as a cabin crew member in the iconic red Emirates hat and uniform, standing atop the building’s tallest point at an altitude of 828 meters. It was mentioned that climbing from level 160 to the very top of the building took over an hour. Emirates Airlines’ ad was dubbed one of the “highest ads ever filmed” in the UAE.
However, as with everything else, the ad drew criticism, with some assuming the company used a green screen and the video was fake. To clear up any misunderstandings, Emirates has released behind-the-scenes footage demonstrating how this seemingly impossible feat was accomplished with just one drone.
So, Pandas, how do you feel about this? Would you be brave enough to scale the Burj Khalifa to the very top?
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A new Emirates Airlines ad from the United Arab Emirates recently went viral on social media.
Image credits: emirates
The advertisement welcomes the UK government’s decision to add the UAE to its “amber” travel list.
Image credits: emirates
The fact that the commercial was shot from the top of the world’s tallest structure, the Burj Khalifa, was the key factor in its virality.
Image credits: emirates
The ad zooms in on Nicole Smith-Ludvik standing atop the building’s topmost point, which is 828 meters above the earth.
Image credits: emirates
Emirates Airlines’ campaign was dubbed one of the “highest ads ever filmed” in the UAE.
Image credits: emirates
Filming at the pinnacle took rigorous planning
Image credits: emirates
Image credits: emirates
And a strict safety protocol
Image credits: emirates
Image credits: emirates
“At Emirates, we are always looking to push the envelope and disrupt the status quo.” Emirates Airline’s president, Sir Tim Clark, stated
Image credits: emirates
Image credits: emirates
It was also mentioned that going from level 160 to the highest top of the skyscraper took almost an hour.
Image credits: emirates
And the whole ad was filmed using only a single drone!
Image credits: emirates
The entire commercial, which was widely shared on social media.
Image credits: emirates
Emirates’ comprehensive behind-the-scenes film
https://www.air.tv/watch?v=PXabFjilRoSa9qeRc3eqJw&share=true
